TU Graz/ Studying and Teaching/ Degree and Certificate Programmes/ Continuing Education/

Digital Business Innovation Basics

What is digital transformation? Perhaps, you have already asked yourself this question. An abundance of answers is within easy reach, on the web. But have you ever asked yourself whether and to what extent digital transformation can change your organisation or its business model? Do you have an innovative product in mind, or are you planning to set up or change your company or business model digitally? Do you wonder what could/should be done? Which concepts fit your specific framework conditions? - Let's work it out together in this course.

Small and medium-sized enterprises, in particular, can bring high-quality innovations to market dynamically and with pinpoint accuracy. Thanks to digital transformation, this agility can also get decisive advantages for your company in your digital business life. For this, you and your employees need comprehensive knowledge about technologies, business models, and business processes - which you can acquire in this university course!

Contents and Focus

  • You will learn the basic concepts of digital transformation technologies, possible business models, and suitable business processes.
  • You will get to know the digital value chain and understand how to identify and analyse the different possibilities for innovative business opportunities.
  • You will learn about the business processes and quality criteria necessary to move from a Minimum Viable Product (MVP) to digital product innovation.
  • During the course, you will work out in small groups the possible/necessary steps to start your digital business model transformation and develop a digital product innovation.

This university course consists of several modules:

Pre-Module 0 (online): Introduction to Digital Transformation

  • Developing the Related Work literature and introductory topics
  • Preparation for the Face to Face course

Module I: Introduction to Digital Transformation

  • Welcome and introduction
  • Overview of digital transformation topics
  • Business and technological innovation
  • Examples of business opportunities
  • Opportunities and challenges of digitalization

Module II: Business Innovation

  • Innovation process
  • Methods for identifying the value proposition, market analysis
  • Methods for business and revenue modeling, environment analysis

Module III: Digitalisation Technologies

  • Cyber-physical systems (CPS)
  • Internet of Things (IoT) and Connectivity
  • Data Collection

Module IV: Quality Assurance and Dependable Development

  • Introduction Quality Assurance / Dependable Systems
  • Industrial quality processes
  • Development of secure products
  • Development of (cyber-)secure products

Case study - transfer of the acquired knowledge to an industrial example

You will take the module examinations in modules I to IV. You will then work on a final project and transfer what you have learned to an industrial example.

Blue sphere with icons and texts: website, mobile, SEO, social network

Dates and Deadlines

Next start date: 28 April 2021 (online Pre-Module 0)

 

Modules I & II: 21 & 22 May 2021

Modules III & IV: 28 & 29 May 2021

(Friday 9:00 a.m. to 5:00 p.m., Saturday 9:00 a.m. to 12:30 p.m.)

Application: until 15 April 2021

Georg Macher
Georg Macher, programme director

Tell me, and I forget, teach me, and I may remember, involve me, and I learn" ... following this motto, at the end of the course, you will have the knowledge and tools for your digital business model transformation and will have already taken the first steps towards digital transformation.

Quick Facts

  • Length: 6 days
  • Certificate: TU Graz certificate
  • ECTS credit points: 5 (with final project) / 3 (without final project)
  • Language of instruction: German or English
  • Registration fee: 950 € (VAT free) with final project / 750 € (VAT free) without final project
    The course fees include course handouts and refreshments in breaks.
  • Number of participants: max. 20
  • Course location: TU Graz
  • Syllabus (in German)

Application

Next start date: 28 April 2021
Application deadline: 15 April 2021

Documents required:

Send us your application documents by email or post to:

Graz University of Technology
Life Long Learning
c/o Mag. Vera POSCHAUKO
Rechbauerstraße 12
8010 Graz
lifelong.learningnoSpam@tugraz.at

 

Financial Support Options

Participants in the university course who work for Styrian companies can apply for financial support from the Steirische Wirtschaftsförderung (SFG) before they start the course. Further information: Erfolgs!Kurs.

Here you can find general financial support options for continuing education (German).

Admission Requirements

The prerequisites for admission to this university course are fulfilling a qualification specific to the target group, e.g., project manager, quality engineer, business economist, or comparable capabilities.

The academic course management decides on admission based on the qualifications submitted.

Target Groups

  • Technically-minded individuals with specialized training in technology development who wish to enhance personal development further in the field of digital business modelling or
  • Business-focused individuals who wish to develop their understanding and skills in the field of digital technologies or
  • People with a Bachelor's or Master's degree from non-subject-related studies having relevant professional experience and wishing to adapt their business model digitally.
Vera Poschauko, Source: sara-sera – TU Graz

Contact

Vera POSCHAUKO
Mag.
TU Graz Life Long Learning
Phone: +43 316 873 4932
vera.poschaukonoSpam@tugraz.at

Lecturers

Programme Director:
Georg MACHER
Dipl.-Ing. Dr. BSc
Institute of Technical Informatics
Tel.: +43 316 873 6404
georg.machernoSpam@tugraz.at

 

Eric ARMENGAUD
Dr. MBA

 

Omar VELEDAR
Dr. MBA