TU Graz/ Studying and Teaching/ Degree and Certificate Programmes/ Continuing Education/

Digital Strategies & Business Modelling

The current markets are more dynamic than ever before: Digital technologies are altering the customers’ behaviour as well as how companies create value. Companies that are able to anticipate the future use of (digital) technologies and to analyse their potential within the company will also be able to recognise new business areas in the digital-economic world more rapidly and accurately. They will also be able to incorporate this "foresight" into their strategic planning and implementation.

The special focus of this module/microcredential is on digital transformation strategies and their internal and external drivers. You will also learn how to apply classic strategic methods in the context of digitalised organisational structures and processes.

In this course, you will acquire knowledge that will enable you to formulate and apply digital strategies. To achieve these goals, you will learn how to strategically apply methods to gain "technology foresight", enabling you to effectively plan and take these strategic steps in the digital economy.

Key Data

  • Duration: approx. 12 weeks
  • ECTS credits: 5
  • Degree: Certificate from Graz University of Technology
  • Language of instruction: English
  • Participation fees: 1,500 Euro (VAT-free); these fees do not include travel, accommodation, and catering costs.
  • Course location: TU Graz and online
  • Curriculum


Dates and deadlines

  • Start date: 10 June 2024
  • Application deadline: 3 June 2024
  • Course dates:
    Online phase:
    10.06.2024 – 05.07.2024
    Attendance phase: 10.07.2024 – 12.07.2024
    Transfer phase: 15.07.2024 – 06.09.2024



Application deadline: 3 June 2024

Required documents:

Please send your application by e-mail to helmut.aschbacher@tugraz.at.


  • Understand and rank digital options for taking action
  • Perform external strategic analyses related to digital technologies
  • Learn digital transformation strategies
  • Perform internal potential analyses related to digital technologies
  • Formulate and apply digital strategies
  • Familiarise yourself with case studies on digital strategic management

Scientific head / lecturer

Univ.-Prof. DI Dr.techn. Stefan Vorbach,

Tel.: +43 316 873 7500


Teaching and learning methods

This course takes place in 3 phases:

Online phase: In the online phase, you will acquire fundamental knowledge through a process of self-study. This is done by referencing a combination of articles, literature on the topic, learning videos and taking advantage of other small learning offers. You can independently choose when and where you study. In order to ask questions and exchange information with lecturers and other course participants, you can freely access the TU Graz learning platform "TeachCenter". 
Before the online phase begins, a synchronous online session (e.g. by using Webex) will be held with the lecturer to provide an easy introduction to the module content. Every week, a synchronous online session with the lecturer is held, which enables you to reflect on the content and to ask any questions you may still have through a direct exchange.


Attendance phase: Based on what you learned in the online phase, you will deepen your knowledge in course units and receive personal support from experts on site. You have the opportunity to discuss, reflect upon, further expand, and apply the knowledge you have learned in the context of case study examples. Students who cannot be on site for professional reasons can participate in the courses via the online conference system (e.g. by using Webex).


Transfer phase: This phase takes place individually or in a team. Here, you will use the knowledge you have acquired to work on questions and problems from your company context. In this phase, you also receive support from experts.

Target groups and admission requirements

This course has been developed for:

  • Engineers
  • Managers
  • Business economists

The course is especially suitable for professionals from the following sectors

  • Industry, R&D
  • Advisory services
  • Trade and logistics
  • Energy industry
  • Marketing & IT

No prior academic education is required to attend this course.

The admission decisions are made by the scientific head based on the qualifications described in the application. 

In order to receive credit for the MBA or Executive MBA, it is necessary to pass the examinations successfully.


TU Graz Life Long Learning
Phone: +43 316 873 4943