In this university course, you will receive a systematic overview of new business and action fields in the digital economy. This overview will improve your understanding of conceptual basics as well as drivers of digital transformation. The approaches toward entrepreneurial thinking that you learn in the course provide you with also have the necessary tools to implement them. In the final transfer project, you will have the chance to work on a specific example from your everyday work/company using the technologies presented.
Participants in the Executive MBA Green and Digital Transition programme take this university course as a module specializing in Green Transition Business Cases and are required to complete a transfer project in the field of Green and Digital Transition.
Content
- Introduction to the Digital Economy Classification for digital technologies and the fields of action based on these
- Company-wide view of digital value creation
- Provision of digital services and business models in the company
- Development of new business areas and business models in the digital economy
- Case studies on strategic management
- Start date: 2027
- Application deadline: Applications for 2027 are now being accepted!
- Course dates: tbd
Documents required:
Send us your application documents by email to:
lifelong.learning@tugraz.at
- Duration: approx. 10 weeks
- ECTS credits: 5
- Degree: Certificate from Graz University of Technology
- Language of instruction: English
- Participation fees: 1,800 euros (VAT-free), but these fees do not include travel, accommodation and catering costs.
- Course location: TU Graz and online
The course consists of 3 phases:
- Online Phase:
- You will acquire foundational knowledge through flexible self-directed study using learning videos, specialist literature and other digital learning resources.
- Regular online sessions (e.g., via Webex) with the lecturers provide opportunities for questions, discussion and reflection.
- You will also have access to the TU Graz learning platform, “TeachCenter”.
- Face-to-Face Phase:
- Building on the online content, you will deepen your knowledge together with experts through discussions, case studies and practice-oriented applications.
- Online participation is possible if professional commitments prevent attendance in person.
- Transfer Phase:
- The knowledge gained is applied to specific challenges from your professional environment –
- individually or as part of a team, with guidance and support from experts.
The course is designed for
- Engineers
- Managers
- Business administrators
The course is particularly suitable for professionals in the following sectors
- Manufacturing, R&D
- Consulting services
- Retail and logistics
- Energy sector
- Marketing & IT
No prior academic degree is required to enroll in this course.
To receive credit toward an MBA or Executive MBA, students must pass the exams administered as part of the course.
Contact
Contact
Jacqueline MAIER
B.A. MA
Tel.: +43 316 873 4941
jacqueline.maier@tugraz.at
Stefan Vorbach
Univ.-Prof. DI Dr.techn.
Tel.: +43 316 873 7500
stefan.vorbach@tugraz.at
