The special focus of this module/microcredential is on digital transformation strategies and their internal and external drivers. You will also learn how to apply classic strategic methods in the context of digitalised organisational structures and processes.
In this course, you will acquire knowledge that will enable you to formulate and apply digital strategies. To achieve these goals, you will learn how to strategically apply methods to gain "technology foresight", enabling you to effectively plan and take these strategic steps in the digital economy.
- Start date: 24.05.2027
- Application deadline: Applications for 2027 are now being accepted! Application
- Course dates:
- Online Phase: 24.05.2027-18.06.2027
- Presence Phase: 21.06.2027-23.06.2027
- Transfer Phase: 28.06.2027-23.07.2027
- Duration: approx. 12 weeks
- ECTS credits: 5
- Degree: Certificate from Graz University of Technology
- Language of instruction: English
- Participation fees: 1,800 Euro (VAT-free); these fees do not include travel, accommodation, and catering costs.
- Course location: TU Graz and online
Syllabus (in German)
Content
- Understand and rank digital options for taking action
- Perform external strategic analyses related to digital technologies
- Learn digital transformation strategies
- Perform internal potential analyses related to digital technologies
- Formulate and apply digital strategies
- Familiarise yourself with case studies on digital strategic management
The course consists of 3 phases:
- Online Phase:
- You will acquire foundational knowledge through flexible self-directed study using learning videos, specialist literature and other digital learning resources.
- Regular online sessions (e.g., via Webex) with the lecturers provide opportunities for questions, discussion and reflection.
- You will also have access to the TU Graz learning platform, “TeachCenter”.
- Face-to-Face Phase:
- Building on the online content, you will deepen your knowledge together with experts through discussions, case studies and practice-oriented applications.
- Online participation is possible if professional commitments prevent attendance in person.
- Transfer Phase:
- The knowledge gained is applied to specific challenges from your professional environment –
- individually or as part of a team, with guidance and support from experts.
The course is designed for
- Engineers
- Managers
- Business administrators
The course is particularly suitable for professionals in the following sectors
- Manufacturing, R&D
- Consulting services
- Retail and logistics
- Energy sector
- Marketing & IT
No prior academic degree is required to enroll in this course.
To receive credit toward an MBA or Executive MBA, students must pass the exams administered as part of the course.
Application and Contact
Required documents:
- Completed and signed application form
Please send your application by email to lifelong.learning@tugraz.at
Contact
Jacqueline MAIER
B.A. MA
Tel.: +43 316 873 4941
jacqueline.maier@tugraz.at
Univ.-Prof. DI Dr.techn. Stefan Vorbach,
Tel.: +43 316 873 7500
