In this university course, you will receive a systematic overview of new business and action fields in the digital economy. This overview will improve your understanding of conceptual basics as well as drivers of digital transformation. The approaches toward entrepreneurial thinking that you learn in the course provide you with also have the necessary tools to implement them. In the final transfer project, you will have the chance to work on a specific example from your everyday work/company using the technologies presented.
Participants in the Executive MBA Green and Digital Transition programme take this university course as a module specializing in Green Transition Business Cases and are required to complete a transfer project in the field of Green and Digital Transition.
Content
- Introduction to the Digital Economy Classification for digital technologies and the fields of action based on these
- Company-wide view of digital value creation
- Provision of digital services and business models in the company
- Development of new business areas and business models in the digital economy
- Case studies on strategic management
- Start date: 2027
- Application deadline: Applications for 2027 are now being accepted!
- Course dates: tbd
Documents required:
Send us your application documents by email to:
lifelong.learning@tugraz.at
- Duration: approx. 10 weeks
- ECTS credits: 5
- Degree: Certificate from Graz University of Technology
- Language of instruction: English
- Participation fees: 1,800 euros (VAT-free), but these fees do not include travel, accommodation and catering costs.
- Course location: TU Graz and online
This course takes place in 3 phases:
Online phase: In the online phase, you will acquire fundamental knowledge through a process of self-study. This is done by referencing a combination of articles, literature on the topic, learning videos and taking advantage of other small learning offers. You can independently choose when and where you study. In order to ask questions and exchange information with lecturers and other course participants, you can freely access the TU Graz learning platform "TeachCenter".
Before the online phase begins, a synchronous online session (e.g. by using Webex) will be held with the lecturer to provide an easy introduction to the module content. Every week, a synchronous online session with the lecturer is held, which enables you to reflect on the content and to ask any questions you may still have through a direct exchange.
Attendance phase: Based on what you learned in the online phase, you will deepen your knowledge in course units and receive personal support from experts on site. You have the opportunity to discuss, reflect upon, further expand, and apply the knowledge you have learned in the context of case study examples. Students who cannot be on site for professional reasons can participate in the courses via the online conference system (e.g. by using Webex).
Transfer phase: This phase takes place individually or in a team. Here, you will use the knowledge you have acquired to work on questions and problems from your company context. In this phase, you also receive support from experts.
The course is designed for
- Engineers
- Managers
- Business administrators
The course is particularly suitable for professionals in the following sectors
- Manufacturing, R&D
- Consulting services
- Retail and logistics
- Energy sector
- Marketing & IT
No prior academic degree is required to enroll in this course.
To receive credit toward an MBA or Executive MBA, students must pass the exams administered as part of the course.
Contact
Contact
Jacqueline MAIER
B.A. MA
Tel.: +43 316 873 4941
jacqueline.maier@tugraz.at
Stefan Vorbach
Univ.-Prof. DI Dr.techn.
Tel.: +43 316 873 7500
stefan.vorbach@tugraz.at
