Digital Economy

Digital business and action fields are experiencing enormous growth. This growth is due to the online activities that take place among people, companies, and end devices, comprising several trillions of datapoints and processes each day. 

In this module/microcredential, you will receive a systematic overview of new business and action fields in the digital economy. This overview will improve your understanding of conceptual basics as well as drivers of digital transformation. The approaches toward entrepreneurial thinking that you learn in the course provide you with also have the necessary tools to implement them. In the final transfer project, you will have the chance to work on a specific example from your everyday work/company using the technologies presented.
 

• Introduction to the Digital Economy Classification for digital technologies and the fields of action based on these
• Company-wide view of digital value creation
• Provision of digital services and business models in the company
• Development of new business areas and business models in the digital economy
• Case studies on strategic management