New elective course catalogues in Psychology, Sociology and Entrepreneurship

Are you studying Software Engineering & Management? Then use the new elective course programme in cooperation with the University of Graz!

  •  Choose from Cognition & Behaviour, Digital Entrepreneurship and Current Societies!
  •  Become a sought-after expert for socially explosive topics!
  •  As a bridge between the disciplines, determine how the world will develop in the future!

Digital Entrepreneurship

Aim of Education

Understanding and acquiring the skills necessary to establish and manage a software company or to market and distribute a software product or software-based service.

Course number Course ECTS Obligatory / Recommended / In-depth subject
327.220 Managing Touchpoints and the Customer Journey 4 O
372.239 Entrepreneurship, VO 3 O
372.241 Entrepreneurship, UE 2 I (Requirement: Entrepreneurship VO)
Introduction to International Entrepreneurship
5 I
373.343 Marketing Management, SE 3 I
373.302 Marketing Intelligence, SE 1 I
349.152 Practical Basics: Online-Marketing, KS 1 I
327.120 Introductory Marketing Research, KS 4 I
327.123 Advanced Marketing Research, KS 4 I
373.550 Research Design in Management Science, SE 2 I
327.130 Introduction to Buyer Behavior, KS 4 I
327.133 Advanced Topics in Buyer Behavior, KS 4 I
327.204 Empirical Economic Research 1 (Marketing Research), PS 4 I
327.205 Empirical Economic Research 2 (Marketing Research), PS 4 I
327.209 Managing Touchpoints and the Customer Journey, PS 4 I
327.210 Services Management, PS 4 I
327.235 Managing Services, PS 4 I
327.226 Managing Customer Experience in Business Markets, PS 4 I
372.244 Business Model Management, SE 2 I
372.008 MOOC Start-up-Journey: Geschäftsmodell erstellen, SE 1 I (Requirement: Entrepreneurship VO)
332.302 Electronic Business Models and Digital Economy, PS 4 I
334.010 Organizational Design 1 4 I
232.540 Introduction into ICT-Law, VO 3 I



Strategic marketing; marketing mix; product and brand management; price management; communication management; distribution management; design of touchpoints with customers and the customer journey; market research; buyer behavior in the pre-emption, purchase and post-emption phases; basics, methods and techniques of empirical economic research; basics of financial mathematics; external financing vs. Self-financing; Efficient Capital Markets; Mergers and Acquisitions; Risk measurement and management; Fundamentals of systemic organizational analysis and design; Design principles of current management concepts; Fundamentals of project management; Business process management and optimization; Internet-based and interorganizational business models.

Course Objectives

Students should be able to do the following after completing the module:

  •   describe the marketing management process,
  •   to explain the instruments of the marketing mix (product, price, distribution and communication policy),
  •   to describe and be able to apply the basic tasks and options of the marketing instruments,
  •   to implement marketing decisions and to record and evaluate their effects on success by means of marketing controlling,
  •   to give an overview of central methods of market and opinion research,
  •   to analyse the purchasing behaviour of consumers with the help of market research,
  •   to describe and apply key concepts, methods and techniques from the field of corporate finance,
  •   to describe and apply central concepts, methods and techniques of organizational design
  •   Describe the manifestations of inter-organizational business models and the prerequisites for their implementation.

Requirements for Participation


Cognition and Behaviour

Aim of Education

Understanding the architecture of human cognition and its development as well as human behavior in social and business contexts. In addition, the fundamentals of empirical methods of psychology, the design of psychological experiments, the measurement of psychological variables and the construction of experimental facilities are taught.

Course number Course ECTS Obligatory / Recommended / In-depth subject
602.016 602.019 General Psychology I VO (602.016) or
General Psychology I VO (602.016) or General Psychology II VO (602.019)
3 O
602.000 Neuropsychologie VO 3 O
602.214 Work, Organizational and Environmental Psychology VO 3 O
602.025 Academic Writing: Research Methods VO 4 R
602.073 Measurement Theory VO 4 R
602.029 Social Psychology VO 3 R
602.111 Developmental Psychology I VO 3 R
602.592 Principles of Statistical Learning SE 4 R
602.151 Differential Psychology VO 3 R
709.020 (TUG) Methods of functional brain research 3  
709.007 (TUG) Cognitive Neuroscience 3 R
602.023 Advanced Test Construction and Item Generation VU 3 I
602.975 Foundations of Cognitive Neuroscience VO 3 I
602.588 Advanced Seminar (Neuroimaging the Developing Human Brain) 4 I
602.123 Applied Seminar (Human Factors: Work in a MTO-Context) SE 4 I
602.274 Applied Seminar (Human Factors: Human-Systems Integration) SE 4 I
602.076 Vertiefung Intervention SE 4 I
602.035 Interventionsmethoden/Prävention: Rehabilitation nach neurologischen Schädigungen SE 4 I



This subject provides access to the most important basics of psychology, brain research and decision research. In addition, the most important basics of empirical research in psychology are taught by means of experiments and questionnaires.

Course Objectives

After completing the subject, students are familiar with the basic theories and models of cognition. They are familiar with the most important findings on differences in human behaviour in different contexts and phases of life. They are able to better understand and evaluate psychological studies.

Requirements for Participation

Completion of compulsory subjects.

Current Societies

Aim of Education

Basic understanding of the methods and concepts of sociology and a deeper understanding of the methods and possibilities of data science in the broadest sense and their application in sociology.

Course number Course ECTS Obligatory / Recommended / In-depth subject
319.002 Main Currents of Sociological Thinking, VO 3 O
319.004 Introduction to Empirical Social Research, VO 3 O
319.005 Introduction to Sociology, VO 3 O
319.115 Methods of Empirical Social Research, KS 5 R (Requirements: 319.002, 319.004, 319.005)
319.212/ 319.214 Elementary Data Analysis and Data Processing, KS 5 R (Requirements: 319.002, 319.004, 319.005)
319.120 Qualitative Data Analysis, KS 4 R (Requirements: 319.002, 319.004, 319.005, 319.115)
319.121 Multivariate Data Analysis, KS 4 R (Requirements: 319.002, 319.004, 319.005, 319.212/319.214)
319.309 Advanced Methods of Data Analysis, KS 6 R (Requirements: 319.002, 319.004, 319.005, 319.121)
319.323/ 319.325 Advanced Qualitative Methods (Ethnography) 6 R (Requirements: 319.002, 319.004, 319.005, 319.120)
tba Ringvorlesung: Route 63 1 R
319.205 Sociological Theory II (Theory of the digital society) 5 I (Requirements: 319.002, 319.004, 319.005)
319.206 Sociology of Organizations (Introduction to Mesosociology) 4 I (Requirements: 319.002, 319.004, 319.005)
319.208 Society, Culture and Social Change (Introduction to Macrosociology) 4 I (Requirements: 319.002, 319.004, 319.005)
319.259 Economy and Society: Introduction to Economic Sociology 4 I (Requirements: 319.002, 319.004, 319.005)
319.260 - 319.265 Special Sociology I (Medicine Sociology and Desaster Management | Political Sociology | Gender Relations, Theories of Gender | Sociology of Gender) 4 I (Requirements: 319.002, 319.004, 319.005)
319.266 - 319.274 Special Sociology II, VU 4 I (Requirements: 319.002, 319.004, 319.005)
319.314 Frauen- und Geschlechterforschung 1, PS 5 I
319.315 Frauen- und Geschlechterforschung 2, PS 3 I
706.054 Social Media Technologies 3 I
706.712 Evaluation Methodology 3 I
UNT.316UF Fields of sociological research: Social Studies of Science and Technology 6 I
706.716 Web Science 3 I
  Computational Social Choice 3 I
706.703 Network Science 5 I



Sociology describes, analyses and evaluates social processes and social structures and thus contributes to solving practical problems and complex decision-making situations. Graduates of the elective subject catalogue "Current Societies" should receive a broad basic education in the social sciences, especially in the following areas:

  •   Social analysis and sociological theory: knowledge of the central sociological concepts and theories, their history, as well as knowledge of contemporary society, selected main areas and fields of application (economic sociology, gender theory) of sociology.
  •   Empirical social research: knowledge of the basic methods and procedures of quantitative and qualitative social research

Course Objectives

Students are capable of the following after completing the module:

  •   to give a rough account of the genesis and history of sociology, to explain it on the basis of examples from everyday life and to connect it with questions of the present day
  •   to describe theoretically the course of empirical research as well as different research designs
  •   to critically examine the most important methods of empirical social research and link them with concrete questions
  •   to present the results of small studies orally and in writing, to interpret the results of empirical studies and to evaluate them with regard to their methodological quality
  •   to present basic concepts and fundamental questions of micro-, meso- and macrosociology and to give an overview of the central positions of the three main fields and their representatives
  •   to explain the respective special sociology (economic sociology, women's and gender studies), also on the basis of practical examples
  •   to give a theoretical overview of the subject area as well as to name the central positions, authors and to reflect their positions critically and reflexively

Information for Students

TU Graz: You are required to co-register at Uni Graz (possible until end of extension period - 30 April / 30 November)

Uni Graz | SoWi

Uni Graz | Psychology

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