Areas of expertise in the Business Model Lab: business model design (especially young companies) and business model innovation (especially established companies),   digital business models (e.g., mHealth)

Background: After her studies of Software Development and Management, Christiana worked in the organization of a large event (RoboCup World Championships) and   for a consulting company. Since 2010 she has been working at the Institute of General Management and Organization, where she also wrote her PhD thesis.

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