Entrepreneurship
In this research field we focus on the characteristics of "entrepreneurial" management. We analyze and discuss means and methods that help to build a successful start-up: business plans, strategic positioning, selection of business models, financing, marketing, and intellectual property rights. Beside the focus on start-ups we seek to understand in general how opportunities to bring into existence "future" goods and services are discovered, created, and exploited, by whom, and with what consequences. This perspective includes young and incumbent firms as well as intrapreneurs and entrepreneurs. As researchers we approach the subject using different perspectives, theories and methods.