Vice Rector for Digitalisation and Change Management:
Claudia von der Linden
Digitalisation and Change Management: Field of responsibility
- Alumni relations
- Library and archive
- Change management
- Digitalisation and digital transformation
- Communication (external and internal) and marketing
- Fundraising and sponsoring
- IT development and implementation
- Process management
Universities undergo constant and rapid change. That’s why it’s so important to keep the lines of communication open with stakeholders – from potential students and cooperation partners in science and industry to alumni – and to live out the principles of diversity and change within the University. Only by doing so can we achieve our objectives in international competition.
Contact
Claudia VON DER LINDEN
Dipl.Wirtschaftsing. (FH), MBA (IMD)
Rechbauerstraße 12/I
8010 Graz
Phone: +43 316 873 6050
claudia.vonderlinden@tugraz.at
Assistents of the Vice Rector:
Katharina FEIERTAG
Mag.iur. BA
Rechbauerstraße 12/I
8010 Graz
Phone: + 43 316 873 4065
katharina.feiertag@tugraz.at
Marianne WOLKERSTORFER
Rechbauerstraße 12
8010 Graz
Phone: + 43 316 873 6055
wolkerstorfer@tugraz.at
Personal details
Claudia von der Linden is a business consultant with particular area of focus on strategic and organisational development, communication and marketing and change management. She is a graduate engineering manager with a diploma from the University of Applied Sciences Würzburg-Schweinfurt (FHWS) in Germany and with an MBA from the IMD Business School in Switzerland. She initially worked in industry, and then from 1990 to 2002 as managing director and partner in a range of international consulting companies, among which included BIS Strategic Decisions, Mitchell Madison Group, and Theron Business Consulting.
Since 2002 she has been managing partner at Permion Consulting GmbH, Austria, since 2015 Vice Rector for Communication and Change Management, and since 2019 Vice Rector for Digitalisation and Change Management at TU Graz.
Objectives and projects
- Strategic project "Digital TU Graz" (information available in German)
- Strategic project ‘Change Management II: Service-Oriented University Management’
- More effective and efficient organization of university processes with the help of Change Management
- Embedding participatory change management architecture at Graz University of Technology, taking into account all organisational levels
- Focusing on the development of target-group oriented national and international marketing
- Strengthening internal communication
